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The New Chocolate Company Scores Big With VisitScotland


Above L-R: Joanne Dick, Gordon Smith, VisitScotland Regional Director and Brian Dick.

The founders of a Scottish chocolate factory got their own sweet treat after being awarded five-stars from VisitScotland.

The New Chocolate Company has achieved the national tourism organisation’s top quality award for its factory experience in Port Glasgow, Inverclyde, less than three years after opening.

The visitor attraction, run by husband and wife Brian and Joanne Dick, received an “exceptional” score in categories including core experience, hospitality, friendliness, staff efficiency, and cleanliness following a Quality Assurance visit.

Brian, a co-founder of The New Chocolate Company, said:

“We do nothing by halves here and want everything to be top notch so that our customers have a great experience.

“We are over the moon to have been awarded five-stars from VisitScotland – it proves to us that our hard work is worth it and hopefully this will open up doors for us and lead to more people visiting Scotland, taking notice of us.”

Brian and Joanne ditched their jobs in finance after a chocolate-making course turned into a new career. The pair started learning about the sweet treat back in 2007 and in 2016 decided they were ready to launch their own company.

In 2018 pastry chef Katrina Hocking joined the team, which Brian and Joanne credit her with helping to shape the business.

Visitors to the factory can find out the secrets behind their melt-in-the-mouth confections and sample some too, of course.

Above L-R: Joanne Dick; VisitScotland Regional Director Gordon Smith; Brian Dick and Katrina Hocking. 

Gordon Smith, VisitScotland Regional Director, said: 

“The New Chocolate Company is a wonderful addition to Scotland’s stellar array of attractions and it is exciting to see a business aiming for and achieving such high standards within just a few years.

“Brian, Joanne and their team are dedicated to providing an exceptional visitor experience along with their amazing chocolates and this five-star rating show that their hard work is paying off.

“We need to continue to create world-class experiences, events and attractions to keep up with ever-changing visitor demands.

"Tourism is more than a holiday experience – it is the heartbeat of the Scottish economy and touches every community, generating income, jobs and social change.”

VisitScotland’s world-leading Quality Assurance scheme has been developed over the last four decades in partnership with the tourism industry and informed by visitor research. QA stars alongside online reviews give visitors a balance of objective and subjective views to assist in their decision making and expectations.

For more information on The New Chocolate Company visit: www.thenewchocolatecompany.co.uk

For more information on the Quality Assurance scheme visit: www.visitscotland.org

Picture Credit to - Ian Watson

Visit Scotland Article: view here

Published: 18 January 2019